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Rolex as seen by artists

The mechanical movement of a Rolex watch in itself can cleary be called a form of art. Both technically, the whole of screws, cogs and coils that can accurately keep time, as esthetically, the beautiful way the movement is finished. But still there are people that go even further, people who approach the subject Rolex with their artistic skills.
The following pictures show that this phenomenon can take many forms. It is a colourful collection of drawings, sketches, paintings and statues. There is even a hotel that is designed around the theme Vintage Rolex watches.

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Pic.: an artistic impression of a Rolex Daytona by the Italian artist Marcello Reboani.
The following link to his site shows another Rolex piece of art by Reboani:
Rolex Daytona by Marcello Reboani

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Pic.: the Rolex Milgauss as seen through the eyes of Charles Helleu.
Apart from Rolex Helleu also has pictures of other watch brands as can be seen on his site:
Horloges by Charles Helleu

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The three pictures above are made of pieces of art made by the Brazilian artist José Geraldo Reis Pfau. This 57 year old Brazilian was born and grew up in Blumenau, Santa Catarina. Reis Pfau constructs miniatures of motorcycles by using watch parts, Rolex also among them. For him it is still a hobby that he performs in the evening. Until now the collection, consisting of more than 200 pieces, is still private property but in the future Reis Pfau hopes to be able to sell them as well.
Reis Pfau’s passion for motorcycles started in the Sixties and along the way he became interested in building miniatures of them. While doing research into the possibilities for his newborn hobby he saw beautiful pieces made from wood, pottery, screws and wires but working with watch parts and glasses seemed to really be the way to go in the future.
A friend of Reis Pfau, Alexandre Ranieri Peters, was a great help to him in obtaining the nessessary parts. Ranieri Peters was a shop owner and he launched an advertising campaign saying that the customer, when buying a new watch or glasses, could use their old stuff as a first installment.
Take a look at many more motorcycles on the site of Reis Pfau:
José Geraldo Reis Pfau

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These pictures were taken at the fantastic Hotel d’Orologio in Florence. The starting point for the design and interior of this hotel has been the ‘International Haute Horlogerie’, with emphasis on the Vintage watches. Collector’s items from the watch world have served for details in the decoration and as suggestions for the interior design. The details are so subtle that for instance the taps look like watches’ crowns.
On the site of the Hotel d’Orologio there is a slide show with more beautiful pictures:
Hotel d’Orologio

The British artist Thomas Brown has a site which shows a lot of pictures made by him, about all sorts of subjects, but there are also four pictures of Rolex watches:
Thomas Brown Rolex

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In the above picture is the French painter Didier Valle, born in Paris in 1958 and now living and working in Bordeaux, with a painting of a Rolex Daytona. On his site he says: “I LOVE WATCHES, SO I PAINT THEM…”.
A couple of years ago he was working on a serie of paintings of collector’s cars dashboards when, looking at the clocks on the dashboard, he suddenly thought how logical it was to start painting watches: watches had everything he sought in a subject, different materials, formats, fonts and transparancy.
Following link shows a wall full of watch paintings by Valle, including two Rolex watches:
Didier Valle

Jaap Bakker

November 27th

12:16
Persons

The 2013 Rolex Daytona Platinum: a future classic

At Baselworld 2013 Rolex introduced the Daytona ref. 116506 to celebrate 50 years of Daytona’s. Unfortunately for the many hoping that Rolex would come with a version in steel (some were talking about a re-edition of the Paul Newman Daytona) that would be affordable for most people Rolex took a different path.
The new Daytona is made of platinum, for the Daytona a first time, and therefore an instant, if expensive, ‘Vintage Rolex’ that will be interesting for collectors. Price wise (est. price: 60,650 euro) it is directly at the level of some of the very collectable Daytona’s from the past.

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Besides the use of 950 Platinum there are two things of the Daytona that draw direct attention.
The dial is in ‘ice blue’, a colour that until now was only used for the Day-Date II in Platinum.
Also remarkable is the bezel in ‘chestnut brown’. The bezel is made of Cerachrom, a bezel in one piece. The problem with a common bezel is that it can get scratches or loose it’s beautiful radiance because of chlorine water in a pool, sunlight or salt water. A bezel made from Cerachrom doesn’t have these problems because it’s made from extremely hard ceramic material. Because of this it’s almost impossible to scratch and not sensitive to UV radiation.
The numbers and the scale on the bezel are engraved into the ceramic material before it gets it’s final extremely hard composure by heating it to a temperature of 1,500 grades Celsius. The next step is an illustration of true craftmanship, the bezel, atom by atom, is covered by Platinum or gold and finally it’s polished in order to remove all metal that is not inside the numbers and the scale on the bezel. It causes no surprise that it takes 40 hours to fabricate this bezel for eternity.
Putting the Platinum Rolex on your wrist you directly feel that this is something special, the weight of the watch being 183 gram.

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The history of Platinum

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Pic.: Platinum crystals

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Pic.: Platinum nugget

Platinum is a chemical element with the symbol Pt and atom number 78. The name comes from the Spanish term ‘platina’ which means ‘little silver’. It is a compact, forgable, extendable, precious grey-white transitional metal. It is one of the rarest elements in the layers of the earth and it’s average density is 5 mu grams/kg. South-Africa is responsable for 80% of the world production.

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Pic.: Antonio de Ulloa is seen as the discoverer of Platinum in 1735

Platinum was used by the pre-Colombian Americans in the area of today’s Esmeraldas, Ecuador to produce artefacts of a white gold-platinum alloy. The first European reference to Platinum dates from 1557 in the writings of Italian Humanist Julius Caesar Scaliger describing an unknown precious metal found between Darien and Mexico, “which no fire nor any Spanish artifice has yet been able to liquefy”.

In 1741 Charles Wood, a British metallurgist, found different samples of Colombian Platinum in Jamaica which he sent to William Brownrigg for further research.
Antonio de Ulloa returned to Spain in 1746 after being away for eight years on the French geodetic mission. In his report of the mission he described Platinum as non dividable and non calculable. He also predicted the discovery of the Platinum mines.
In 1750 Brownrigg presented a detailed report of his findings with Wood’s Platinum to the Royal Society. It was the first time that Platinum was mentioned in official papers and he also mentioned the extreme high melting point of the metal.
In 1786 Charles III of Spain gave Pierre-Francois Chabaneau a laboratory and a library to be able to do further research of Platinum. Chabaneau managed to remove several impurities from the ore, like gold, mercury, lead, copper and iron. After months of testing Chabaneau managed to produce 23 kilos of pure, forgable Platinum by using hammer and pressure when the metal was white-hot.
Chabaneau realised that the properties of Platinum would give value to objects made from it and together with Joaquin Cabezas he started a business that produced Platinum blocks and kitchen apparel. This was the beginning of what is known as the ‘Platinum Age’ in Spain.

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Pic.: 1,000 cubic centimeters of 99,9% pure Platinum which, at the 14th of July 2012, had a worth of appr. $970,600

Platinum, together with the rest of the Platinum metals, is a commercial byproduct of nickel and copper mining. When copper is put under electricity precious metals like silver, gold and the Platinum metals sink to the bottom of the cell where they form an ‘anode sediment’. From the sediment the extraction of the Platinum metals takes place.
When one finds pure Platinum in the ore there are different methods to remove the impurities.
Because of the high density of Platinum lighter impurities in the fluid can be separated and because Platinum is non-magnetic nickel and iron can be removed. The high melting point of Platinum gives the opportunity to remove other metals using heat. Platinum is resistant to hydrochloric and sulfate acids so this can also be used to remove impurities.
A fitting method to purify raw Platinum, existing of Platinum, gold and other Platinum metals, is to work it with ‘aqua regia’ in which palladium, gold and Platinum are solved while osmium, iridium, ruthenium and rhodium do not react. Gold is bound to Fe3-chloride and is filtered after which ammonium-chloroplatinate is formed. By heating this one gets pure Platinum.

In 2010 245 tons of platinum was sold of which 113 (46%) for emission control devices in cars and 76 (31%) for jewellery. The rest, 35.5 tons, was used for investments, electrodes, cancer medication, oxygen sensors, spark plugs and turbine engines.

During periods of economical stability and growth the Platinum price is about twice as high as the gold price but during periods of uncertainty lowers under the gold price; this effect is caused by a declined industrial demand for Platinum. All in all gold is considered a safer investment because it doesn’t depend on industrial factors.
In the 18th century King Louis XV of France declared Platinum to be the only metal fit for a King because of it’s rareness.
The attractiveness of Platinum in jewels, usually a 90-95% alloy, is caused by it’s inertia and radiance. Publications in the jeweller’s business advise jewellers to commend highly of small superficial scratches (‘patine’) as an attractive phenomenon.

Jaap Bakker

September 28th

20:19
Models

Watch Finder

The Watch Finder is meant for people who are looking for a watch but have not enough knowledge to immediately know what they want. Without thorough research it is impossible to focus on a certain watch because there are so many watches with all sorts of features.

The Watch Finder is split up into categories of watches (classic, sports, minute repeater etc.) with, when possible, a direct link to an example of the watch and an estimated price (this is what ‘Richtprijs’ means).
In case of any further questions you can always fill in the contact form.

Following is an overview of watches in the following categories:

- Classic
- Sports
- Diving
- Chronograph
- GMT- and world time
- Alarm
- Perpetual calender
- Tourbillon (What is a tourbillon?)
- Minute repeater
- Exotic materials
- Skeleton

+ CLASSIC

- Jaeger-LeCoultre Master Ultra Thin 41
Richtprijs: 6.600
- Jaeger-LeCoultre Reverso Grande Taille
Richtprijs: 5.850
- Audemars Piguet Jules Audemars
Richtprijs: 16.700
- Audemars Piguet Royal Oak
Richtprijs: 13.700 euro
- Rolex Datejust II
Richtprijs: 7.400 Breguet Classique
Richtprijs: 15.100
- Tissot Luxury Automatic
Richtprijs: v.a. 625 euro (staal)
- Baume & Mercier Clifton
Richtprijs: 12.000
- Blancpain Villeret 8 Jours Manuelle
Richtprijs: 24.480
- Patek Philippe Calatrava
Richtprijs: 20.290- Cartier Santos de Cartier Galbee
Richtprijs: 5.000

+ SPORTS

- Casio G-Shock
Richtprijs: 150
- Patek Philippe Aquanaut
Richtprijs: 15.330
- Vacheron Constantin Overseas Date Automatic
Richtprijs: 11.600

+ DIVING

- Audemars Piguet Royal Oak Offshore Diver
Richtprijs: 15.100
- Blancpain Fifty Fathoms Automatique
Richtprijs: 11.510
- Rolex Sea-Dweller Deepsea
Richtprijs: 9.750
- Rolex Submariner
Richtprijs: 6.000
- Girard-Perregaux Sea Hawk
Richtprijs: 9.900- Ulysse Nardin Black Sea
Richtprijs: 8.600
- Omega Seamaster Ploprof 1200 M
Richtprijs: v.a 7.020
- Panerai Luminor Submersible
Richtprijs: 6.600 (titanium kast)
- Tag Heuer Aquaracer 500M Calibre 5
Richtprijs: 2.300

+ CHRONOGRAPH

- Rolex Cosmograph Daytona
Richtprijs: v.a. 9.650
- Blancpain L-Evolution Chronographe Flyback
Richtprijs: 15.170
- Blancpain Fifty Fathoms Chronographe Flyback
Richtprijs: 14.160
- Tudor Heritage Chronograph
Richtprijs: 3.450
- Jaeger-LeCoultre Deep Sea Vintage Chronographe
Richtprijs: 9.400- Jaeger-LeCoultre Master Compressor Extreme LAB 2
Richtprijs: 43.800 (titanium kast)
- Vacheron Constantin Patrimony Traditionelle Chronograph
Richtprijs: 49.600
- Tag Heuer Carrera Calibre 36 Flyback Racing
Richtprijs: 7.400- Tag Heuer Monaco Calibre 36 Twenty Four ‘Steve McQueen’
Richtprijs: 10.550
- Baume & Mercier Capeland Chrono Flyback
Richtprijs: 6.380
- Cvstos Evosquare Chrono
Richtprijs: v.a. 13.900
- Hublot Classic Fusion Chronograph Tour Auto 45mm
Richtprijs: 10.500

+ GMT- and world time

- Cartier Calibre de Cartier Multiple Time Zone Watch
Richtprijs: 43.000
- Rolex GMT-Master II
Richtprijs: 7.200
- Rolex Explorer II
Richtprijs: 6.500
- Girard-Perregaux WW.TC Traveler
Richtprijs: 28.300
- Patek Philippe Ref. 5130 Worldtime
Richtprijs: 34.160- Jaeger-LeCoultre Master Compressor Extreme LAB
Richtprijs: 239.000
- Jaeger-LeCoultre Master Compressor GMT
Richtprijs: 7.300
- Ulysse Nardin Quadrato Dual Time
Richtprijs: 7.700
- Montblanc Timewalker GMT Automatic
Richtprijs: 2.000- Jaeger-LeCoultre Master Hometime
Richtprijs: 7.050 (stalen kast)
- Vacheron Constantin Patrimony Traditionnelle World Time
Richtprijs: 43.200
- Breguet Ref. 5717 Classique Hora Mundi
Richtprijs: 66.900
- Richard Mille RM 58-01 Tourbillon World Timer Jean Todt Limited Edition
Richtprijs: 528.000 (limited edition of 35 pieces)
- Blancpain L-Evolution Reveil GMT
Richtprijs: 20.300- IWC Ingenieur Dual Time Titanium
Richtprijs: 7.800

+ ALARM

- Vulcain 50s Presidents’ Watch Automatic Steel
Richtprijs: 6.765
- Jaeger-LeCoultre Master Memovox
Richtprijs: 8.600
- Jaeger-LeCoultre Memovox Tribute to Deep Sea
Richtprijs: 10.200
- Jaeger-LeCoultre Master Compressor Diving Alarm Navy SEALs
Richtprijs: 10.400- Fortis F-43 Flieger Chronograph Alarm GMT
Richtprijs: 15.110
- Fortis B-42 Flieger Chronograph Alarm
Richtprijs: 7.980
- Breguet Ref. 5847 Marine Royale Alarm
Richtprijs: 39.300
- Ulysse Nardin Sonata Cathedral Dual Time
Richtprijs: 37.500
- Tudor Heritage Advisor
Richtprijs: 4.600

+ PERPETUAL CALENDER

- Patek Philippe Ref. 5204
Richtprijs: 238.730
- Patek Philippe Ref. 5940
Richtprijs: 68.870
- Chopard L.U.C. Lunar One
Richtprijs: 49.090
- Ulysse Nardin El Toro
Richtprijs: 48.100
- Lange & Soehne 1815 Rattrapante Ewiger Kalender
Richtprijs: 160.000- Lange & Soehne Langematik Perpetual
Richtprijs: 65.000
- Jaquet Droz Quantieme Perpetuel Eclipse Email I
Richtprijs: 47.800
- Jaeger-LeCoultre Master Eight Days Perpetual 40
Richtprijs: 29.800
- Jaeger-LeCoultre Master Grand Reveil
Richtprijs: 25.700
- IWC Big Pilot’s Watch Perpetual Calender Top Gun
Richtprijs: 34.400 IWC Ingenieur Perpetual Calender Digital Date-Month
Richtprijs: 44.200
- Cvstos QP-RS Perpetual Calender
Richtprijs: v.a. 25.000

+ TOURBILLON

- Chopard L.U.C. Engine One Tourbillon
Richtprijs: 67.310
- Cartier Rotonde de Cartier Flying Tourbillon Watch
Richtprijs: 76.400
- Breguet Ref. 5497 Heritage Tourbillon
Richtprijs: 121.400
- Breguet Ref. 5317 Classique Tourbillon
Richtprijs: 104.400
- Blancpain Fifty Fathoms Tourbillon 8 Jours
Richtprijs: 112.750- Blancpain Tourbillon Carrousel
Richtprijs: 269.650
- Audemars Piguet Royal Oak Offshore Tourbillon Chronograph
Richtprijs: 248.800
- Audemars Piguet Royal Oak Extra-Thin Tourbillon
Richtprijs: v.a. 113.000
- Audemars Piguet Jules Audemars
- Ulysse Nardin Freak 28’800 V/h
Richtprijs: 76.000- Tag Heuer Carrera MIKROTOURBILLONS
Richtprijs: 183.150
- Richard Mille RM 27-01 Rafael Nadal
Richtprijs: 606.500
- Panerai Luminor 1950 Tourbillon GMT Ceramica
Richtprijs: 99.000
- Omega De Ville Tourbillon Co-Axial
Richtprijs: 101.640
- Marc Brogsitter Ref. 2181
Richtprijs: 136.800

+ MINUTE REPEATER

- Patek Philippe Ref. 5078 Minute Repeater
Richtprijs: 301.840
- A.Lange & Soehne Zeitwerk Striking Time
Richtprijs: 90.500
- Jaeger-LeCoultre Master Grande Tradition Minute Repeater
Richtprijs: 153.000

+ EXOTIC MATERIALS

- Panerai Luminor Submersible 1950 3 Days Power Reserve Automatic Bronzo
Richtprijs: 9.900
- Panerai Luminor Submersible 1950 3 Days Automatic Ceramica
Richtprijs: 12.900
- Omega Speedmaster “The Dark Side of the Moon”
Richtprijs: 8.890- Jaeger-LeCoultre Reverso Squadra World Chronograph Polo Fields
Richtprijs: 22.600

+ SKELETON

- Piaget Altiplano Skeleton
Richtprijs: o.a.
- Patek Philippe Ref. 5180 Skeleton
Richtprijs: 79.060
- Omega De Ville Hour Vision Skeleton
Richtprijs: o.a.
- Maurice Lacroix Masterpiece Squelette New Design
Richtprijs: 8.000- Tissot T-Complication Squelette
Richtprijs: 1.295
- Jaeger-LeCoultre Master Eight Days Perpetual SQ
Richtprijs: 87.000

Jaap Bakker

September 20th

11:00

Eric Clapton: King of Rolex

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Pic.: Eric Clapton with his Submariner and B.B. King in the back seat with his inevitable yellow gold Rolex President (not visible)

Eric Patrick Clapton was born in Ripley, Surrey, in the UK, on March 30th, 1945. His mother, Patricia Molly Clapton, was only 16 years old when Eric was born. His father, Edward Walter Fryer, was a 24-year old Canadian soldier, posted in the UK during WOII who returned to Canada after the war. Being a single teenage mother, Patricia was not capable of dealing with motherhood and her mother and step-father, Rose and Jack Clapp, decided to undertake this task. Eric’s family name originates from his grandfather on his mother’s side, Reginald Cecil Clapton.

Eric grew up in a very musical household. His grandmother was a talented pianist and his grandfather appeared to be a decent pianist as well.
When Eric was told the truth about his grandparents and mother – he thought they were his parents and sister – , he turned from a good student and popular boy into a reserved person who lost all motivation to study. However, at the age of 13, he appeared to have an outstanding talent for art and he went to the art department of the Holyfield Road School.
In that time, 1958, rock and roll had caused an explosion within the British music scene. As a present for his 13th birthday Eric asked for a guitar and he was given a cheap Hoyer made in Germany. But he found it difficult and painful to play this steel-string guitar and he let it slide.
It was not until he was 16 that, after being admitted to the Kingston College of Art, he was eager to get back to the guitar. Eric’s examples were blues guitar players like Robert Johnson, Muddy Waters and Alexis Korner. The latter inspired Eric to buy an electric guitar, which was relatively rare in the UK in those days.
It was also at Kingston that he discovered something the lifelong impact of which would be almost equally great as the guitar: booze.
After the first time of getting drunk, at the age of 16, he woke up in the woods, alone, covered with vomit and penniless. Eric remembers ‘I couldn’t wait to do it all again’. It obviously did not take long before he was removed from school.
From 1963 on, Eric started hanging around in bars in London West End where he played with The Roosters, and Casey Jones and The Engineers for short periods of time. In order to get by Eric worked in the building trade.
In October 1963, Eric was invited to play with The Yardbirds, scoring his first commercial hits ‘Good Morning Little Schoolgirl’ and ‘For Your Love’. In 1965 he left the band and was substituted by the guitarists Jimmy Page and Jeff Beck. Later they would be considered the best rock guitarists ever.
After some time, in 1965, Eric joined the John Mayall & the Bluesbrakers blues band that would record the ‘The Bluesbrakers with Eric Clapton’ album one year later. This record established Eric’s reputation as one of the greatest guitarists of that time. With songs like ‘What’d I Say’ and ‘Ramblin’ on My Mind’ Eric won the very flattering epithet ‘God’, resulting from graffiti in the London underground saying ‘Clapton is God’.
Despite this success, Eric left the Bluesbrakers rather soon and a few months later he created the rock trio Cream, together with the bassist Jack Bruce and drummer Ginger Braker.
They played songs like ‘Crossroads’ and ‘White Room’ and after making three successful albums -Fresh Cream (1966), Disraeli Gears (1967) and Wheels of Fire (1968)- in addition to the extensive tour in the USA, Cream had gained an international superstar status. However, after two final concerts in the Londen Royal Albert Hall, Cream fell apart due to conflicting egos.

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It would lead too far afield to reveal Clapton’s remaining musical history entirely.
The period between 1970 and 1987 was characterized by complete ambiguity. Clapton achieved tremendous musical successes (e.g. he wrote the song ‘Layla’ to express his desperate affection for Pattie Boyd, the wife of Beatle George Harrison), but his personal life was a mess. In the early 70s he was addicted to cocaine for three years and as of 1979 he had been a heavy alcohol abuser. One divorce after another followed, Clapton committed adultery and fathered two illegitimate children.
In 1987, Eric gave up drinking with the 12-step aid of the AA and he has been sober since. Even in 1991 when he suffered a great personal tragedy. His son Conor died after he fell from a window in his mother’s house. In connection with this tragic event Clapton wrote the song ‘Tears in Heaven’.
In 2002 he married Melia McEnery with whom he has three daughters, Julie Rose, Ella Mae and Sophie. Sober for the first time in his life, Eric greatly enjoys a stable family life.
In 1998, he founded the Crossroads Centre, a alcohol and drug rehabilitation centre, and in 2007, Clapton’s autobiography was published.

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Pic.: Eric Clapton wearing his Rolex Daytona Paul Newman with a ‘fatstrap’ like the one Newman used to wear

Eric Clapton is a collector of vintage Rolex watches and he is also an ambassador for Rolex.
Recently, two very rare samples from his collection were auctioned the proceeds of which went towards the Crossroads Centre.

This stainless steel Rolex Daytona was auctioned a few years ago and the bidding went up to $ 505,000, which was a worldwide auction record. What makes this watch very special is the ‘Albino’ dial, as it is extremely rare.

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The Yachtmaster Daytona was a prototype of Rolex and was never put on the market. The prototype had the ref 6239/6242 and only three samples of this model are known. The first was Clapton’s, the second John Goldberger’s and the third is included in the private Rolex collection (this one has a special frame with ref 6542).

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Clapton’s Yachtmaster was auctioned in 2003 by Christie’s for $ 125,000.

Other watches from the collection include:

-Ref 6062: in 18-carat gold with diamonds on the dial, considered the best Rolex ever.

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- Ref 6036: gold with various gems and a romantic patina finish

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- Ref 6239: gold, white and anthracite with matching tachymeter ring

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- Ref 6236: the sports version of the Compax series from the early 60s

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- Ref 3525

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- Ref 6263: Oyster chronograph

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Jaap Bakker

September 14th

19:29
Models

Persons

Ferrari 250 GTO: of unprecedented beauty

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The Ferrari 250 GTO is a GT car which was made by Ferrari from 1962 till 1964 for the homologation of the FIA’s Group 3 Grand Touring Car category. The ’250′ in the name represents the one-cylinder capacity expressed in cubic centimetres and GTO stands for ‘Gran Turismo Omologata’, Italian for ‘Grand Touring Homologated’. A new GTO could be purchased for $ 18.000 in the US and buyers were to be approved of by Enzo Ferrari himself and his dealer in North-America, Luigi Chinetti.
In 1962/63, 36 GTOs were manufactured. In 1964, the ‘Series II’ was introduced with a slightly different appearance. Three of those cars were manufactured and four ‘Series I’ were converted to the 1964 version, adding up to 39 GTOs in total.

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Pic.: Ferrari 250 GTO ‘Series II’

The 250 GTO was designed in order to be used in GT Racing. It was based on the 250 GT SWB. Chief engineer Giotto Bizzarini removed the 3-litre V12 motor from the 250 Testa Rossa and put it in the chassis of the 250 GT SWB. He and designer Sergio Scaglietti jointly designed the coach. After Bizzarini and the majority of the remaining Ferrari engineers were fired following a difference of opinion with Enzo Ferrari, the development route was passed on to Mauro Forghieri. He worked together with Scaglietti to further develop the exterior of the car, including the wind tunnel and track testing. Contrary to most of Ferraris, the 250 GTO had not been designed by an individual or particular designer bureau.

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Pic.: the V12 of the 250 GTO

The remaining parts of the car were typical of the Ferrari technology in the early 60s: a hand-welded tube frame, A-arm front-wheel suspension, ‘live-axle’ back-wheel suspension, disc brakes and Borrani capstan wheels. The five gearbox originally designed by Porsche was new in the Ferrari GT racing cars; the metal plate inside which the gear lever was changing became traditional to Ferrari and can still be found in the new models. The interior was extremely basic, even with lack of a speedometer on the dashboard. Many of the switches were from the Fiat 500.

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Pic.: the 250 GTO interior

The 1962 FIA regulations required that 100 samples of a car be built in order to be homologised for the Group 3 Grand Touring Car races. However, Ferrari produced only 39 samples of the 250 GTO: 33 ‘normal’ cars, 3 with the four-liter 330 motor (also called the 330 GTO, recognizable by the large bump on the bonnet) and 3 ‘Type 64′ cars with an altered appearance. Ferrari circumvented the FIA regulations by not numbering the chassis numbers in sequence, suggesting the construction of cars that did not exist.
The 250 GTO made its debut in the 12 Hours of Sebring in 1962, driven by the American Phil Hill (Formule 1 world champion at that time) and the Belgian Olivier Gendebien. Although the pair was initially annoyed that they had to drive a GT class car instead of a full-race Testa Rossa competing in the prototype class, the experienced couple deeply impressed themselves and everyone else by finishing second behind the Testa Rossa of Bonnier and Scarfiotti.
This was followed by convincing victories at Goodwood in England and in France on the Auvergne and Monthlery circuits where the Ferraris claimed four out of five highest positions.
At Le Mans Jean Guichet and Pierre Noblet won the GT class and they finished, unbelievably, second with an average speed of 113,077 mph (182,673 km/h) only to be exceeded by the speed of the winning Ferrari 330 LM, 115,245 mph (185,469 km/h). The other GTOs were outpaced and finished third and sixth. Later that year they finished second again twice, on the Nürburgring and the Bridgehampton circuit (USA).

In 1963, the achievements were comparable to those in 1962. Overall victories were gained at Daytona, Florida (Pedro Rodriguez), Spa in Belgium (Willy Mairesse), during two important Goodwood races (Mike Parkes and Graham Hill) and in the Tour de France (Guichet/Jean Behra). At Le Mans the 250 GTO won again the GT class and finished second overall.
Eventually, the 250 GTO was to win the FIA International Championship for GT Manufacturers in the < 2 liter class in 1962, 1963 and 1964. The 250 GTO was one of the latest front-engine cars to remain competitive in the top of car racing.

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Below you will find the main technical data of the 250 GTO:

Engine
Typefront, longitudinal 60° V12
Bore/stroke73 x 58.8 mm
Unitary displacement246.10 cc
Total displacement2953.21 cc
Compression ratio9.8 : 1
Maximum power221 kW (300 hp) at 7400 rpm
Power per litre102 hp/l
Maximum torque-
Valve actuationsingle overhead camshafts per bank, two valves per cylinder
Fuel feedsix Weber 38 DCN carburettors
Ignitionsingle spark plug per cylinder, two coils
Lubricationdry sump
Clutchsingle-plate
ChassisFrametubular steel
Front suspensionindependent, unequal-length wishbones, co-axial coils and telescopic shock absorbers, anti-roll bar
Rear suspensionlive axle, twin radius arms, semi-elliptic springs, co-axial coil springs and telescopic shock absorbers
Brakesdiscs
Transmission5-speed + reverse
Steeringworm and roller
Fuel tankcapacity 130 litres
Front tyres6.00 x 15
Rear tyres7.00 x 15
Bodywork
Typetwo-seater berlinetta
Length4325 mm
Width1600 mm
Height1210 mm
Wheelbase2400 mm
Front track1354 mm
Rear track1350 mm
Weight880 kg (dry)
Performance
Top speed280 km/h
Acceleration 0-100 km/h-
0-400 m-
0-1000 m-
Note to the Technical Details:

The listed details are those published by Ferrari at the model’s presentation. For the models produced in the participating in these two categories) and Gran Turismo. (the road-going cars, many of which also took part in various international races).
first years no external measures of the body were given, because those could vary from car to car. All models from Ferrari have been divided into three categories: single-seater, Sport/Prototype (theThe year of all the models’ introductions is the debut in competitions for the single-seaters and Sport /Prototypes and the official presentation as far as the Gran Turismo are concerned.

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Jaap Bakker

September 14th

18:55
Ferrari

The Ferrari 365 GTB/4 Daytona Competizione: the beast

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Pic.: Ferrari 275 GTB/4

In 1968, when Ferrari replaced the 275 GTB by the 365 GTB/4 Daytona, there was no talk about a racing version, so an extremely successful competition era threatened to come to an end. During this period the Ferraris, particularly the GT descendants, had dominated GT racing.
The manufacturer had several reasons for putting the client racing program on hold, especially because of the sharply rising costs for the sports car and F1 activities and due to the fact that clients became more focused on prototype racing.
However, the 365 GTB/4 had the same racing DNA as its predecessors, so it did not take long before someone took up the gauntlet to race with the Daytona.
It was no surprise that this person was Luigi Chinetti. Chinetti had been involved in the creation of Ferrari from the very beginning.
After WW II Europe resumed racing and Chinetti took part in the competitions. In 1949, in the 24 Hours of Le Mans, he drove the first Ferrari to win this race and he set up the record of the first racing driver to win the race three times until then. The Ferrari 166 MM, driven by Chinetti during the 24 Hours, was taken over by Baron Selsdon of Scotland (Peter Mitchell-Thomson) for 20 minutes, so he became the official co-driver. More important is that Chinetti had covered twenty three hours of the 24 Hours. After the race Thomson bought the Ferrari 166 MM via Chinetti.

In the same year Chinetti won the 24 Hours of Spa for the second time in a Ferrari, together with Jean Lucas.

Luigi Chinetti

Pic.: Luigi Chinetti

Luigi Chinetti 1949 LM

Pic.: Luigi Chinetti in the Ferrari 166 MM during the 24 Hours of Le Mans in 1949

Later Chinetti became the Ferrari importer for North-America and for a long time he had taken part in races with the North American Racing Team (NART), his private team. In 1969, with an alloy-bodied Daytona he participated in the Daytona and Sebring races, his best result being the 12th position in the latter race.
Strengthened by his Daytona’s performance, Chinetti contacted his old friend Enzo Ferrari, trying to change Enzo’s mind about making a racing version of the Daytona. Enzo suggested the following. The Ferrari ‘Assistenza Clienti’ (client service) would prepare a series of 5 Daytonas for the 1971 racing season. A crucial element of the arrangement between Chinetti and Ferrari was ‘Gestione Sportiva’ (plant’s racing department) not getting involved in this undertaking. In this way Ferrari could say that they were not connected with the Daytona Competizione, while he remained on good terms with the loyal clients.
Built according to the Group 4 regulations, the bodywork of the Daytona Competitizione was entirely made of aluminium and the windows were made of plastic, resulting in 400-kg weight-saving compared to the relatively heavy road version. Changes of the car’s exterior included the removal of the bumpers and applying small ‘fences’ on the front mudguards in order to improve stability at a fast pace. The engine modifications were limited to a cold air box and an open exhaust system. The horsepower capacity increased by 50 to impressive 402.

Technical data of the Daytona Competitizione:

Engine
Type
rear, longitudinal flat-12
Bore/stroke
81 x 71 mm
Unitary displacement
365.86 cc
Total displacement
4390.35 cc
Compression ratio
9,9:1
Maximum power
316 kW (430 hp) at 7800 rpm
Power per litre
98 hp/l
Maximum torque
461 Nm (47 kgm) ar 5500 rpm
Valve actuation
twin overhead camshafts per bank, two valves per cylinder
Fuel feed
six Weber 40 DCN 21 carburettors
Ignition
single spark plug per cylinder, two coils
Lubrication
dry sump
Clutch
single-plate
Chassis
Frame
tubular steel
Front suspension
independent, unequal-length wishbones,
coil springs, telescopic shock absorbers, anti-roll bar
Rear suspension
independent, unequal-length wishbones,
coil springs, telescopic shock absorbers, anti-roll bar
Brakes
discs
Transmission
5-speed + reverse
Steering
worm and roller
Fuel tank
capacity 125 litres

Front tyres
255/10/15
Rear tyres
275/11/15
Bodywork
Type
two-seater berlinetta
Length
4425 mm
Width
1760 mm
Height
1245 mm
Wheelbase
2400 mm
Front track
1478 mm
Rear track
1515 mm
Weight
1240 kg (dry)
Performance
Top speed
310 km/h
Acceleration
0-100 km/h
Prototype
1 12547
Series I alloy
5 14407, 14429, 14437, 14885, 14889
Series II
5 15225, 15373, 15667, 15681, 15685
Series III
5 16343, 16363, 16367, 16407, 16425
offical conversions
8 12467, 13367, 13855, 14065, 14107, 14141, 15965, 16717
Total
24

1973-ferrari-365-gtb-4-daytona-competizione-interior-photo-credit-mark-koense

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Apart from Chinetti, experienced Ferrari ‘privateers’ like the French importer Charles Pozzi and the Scuderia Filipinetti bought the new GT racer as well. The second car of the series I was sold to an Italian fan who chose to drive the mighty machine on public road. Ready in the autumn of 1971, the Daytona Competizione made its debut in the Tour de France where the cars of Filipinetti and Pozzi finished fourth and tenth overall respectively. The final important performance of the car in 1971 was during the Montlhery 1000 km where Pozzi’s car finished third overall and second in its class.
In the winter of ’71/’72 another five steel bodywork cars were built with 430 hp engines. The Daytona Competizione made an important breakthrough during the 24 Hours of Le Mans in 1972 where a series II sample of Pozzi finished fifth overall and first in its class before four sister cars.
The Daytona Competizione’s versatility was also emphasized by the Le Mans class winner having achieved a clear-cut victory in the Tour de France one year later. Also at the other side of the Atlantic Ocean the Daytonas were used for racing successfully.
For the 1973 season five cars were built with even more powerful engines and they continued to be successful with two class victories at Le Mans. Along with the prototype for Chinetti and the fifteen samples manufactured by Ferrari’s ‘Assistenza Clienti’ several Daytona road versions were updated to Group 4 specifications in the early 70s. Many of those cars made a long and successful racing career; one of them even finished second overall during the Daytona 24 Hours in 1979.

Below the history of the five Daytona Competiziones from series I is elucidated:

FdayC14407

A new car, Chassis 14407, was delivered to Charles Pozzi in the summer of 1971, the first of five samples to be built that year. It made its competition debut by finishing tenth in the Tour Auto and third overall in the Montlhery 1000 km. In the following years there was large-scale racing with 14407 leading to a class victory at Le Mans in 1974 by Bardini and the former owner Cyril Grandet being the best results. Eventually, the car ended up with a Dutch fan who restored it from top to bottom and started racing with it, inter alia, in the 2005 Auto Tour (see picture).

FdayC14429

Chassis 14429:
This is the sole sample of the 15 Daytona Competiziones built that was not used for racing in the 70s. Chassis 14429 was bought by Enzo Ferrari’s close friend Dottore Paolo Mariani who drove it on public road. In the following years the car was owned by various people until Sir Anthony Bamford bought it in 1994. He had the car prepared for racing, but it was used for this purpose only a few times. As of 1999, the 14429 has had a Swiss owner who is participating, among other things, in the Tour Auto and Le Mans Classic.

FdayC14437

Chassis 14437:
This sample was intended for the Scuderia Filipinetti being the first to drive it in the Tour Auto where Vic Elford and Max Kingsland finished fourth with it. After chassis 14437 had crashed at Le Mans in 1972, it was on the sidelines until it was eventually sold. The actor Paul Newman bought the car in 1977 and he finished fifth overall in the Daytona 24 Hours together with Milt Minter and Elliott Forbes-Robinson. After a short break in the Matsuda collection, the car is presently owned by an American enthusiast who is actively involved in car racing in the USA and Europe.

FdayC14885

Chassis 14885:
This is the first of the 2 Daytona Competiziones to be sold to Luigi Chinetti’s NART team. This sample raced on the Daytona and Sebring circuits at the beginning of the 1972 season. The best result was gained on Sebring where Luigi ‘Coco’ Chinetti and Bob Grossman finished second in its class. In the 90s the car returned to the circuits, being owned by a German fan at that time. The picture shows the 14885 in the hands of Sir Anthony Bamford who participated in the Tour Auto and the Spa CER race in 2005 and in the 2006 Le Mans Classic.

FdayC14889

Chassis 14889:
The final sample of the series I was newly delivered to the NART team that frequently raced with it during the 1972 and 1973 seasons. Its best result included a fifth overall position in the Daytona 24 Hours in 1973, driven by Bob Grossman, Luigi ‘Coco’ Chinetti and Wilbur Shaw Jr. The 14889 stayed in the USA for a long time until it was bought by the Frenchman Jean Guikas who took part in Le Mans Classic in 2010.

Jaap Bakker

August 31st

12:31
Ferrari

Rolex ref 3346 ‘Zerographe’: a very rare milestone

Rolex-Zerographe-3346-01

In 1937 Rolex introduced the ref 3346 ‘Zerographe’ because they wanted to prove that they could make a chronograph with an in-house movement (up to then all chronographs had an outsourced movement).

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It was also the first Rolex ever made with a rotating bezel which had red and black markers and Arabic numerals.

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The manual wind movement had a handful of extra components to create a primitive ‘fly-back’ function. With this function the sweeping second hand moved continuously until you pushed the button at ’2′. Then it stopped, returned directly to ’12′ and started moving again. Big disadvantage was that you could not stop the second hand at the time elapsed because, if you pushed the button, the hand would return to ’12′ again.

The ref 3346 ‘Zerograph’ is possibly the rarest of all Rolex watches. Probably only twelve were ever made and only four are now accounted for.
The importance of the ref 3346 for Rolex history must not be underestimated. It was the first Rolex with an in-house chronograph movement, a rotating bezel and an Oyster case with a push button. It had it’s infuence on Bubbleback Oysters of the early 20th century and later models like the Thunderbird, Turn-o-graph, Submariner and the Daytona.

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This is what Christie’s had to say about the ref 3346 they had for sale:

Lot Description
Rolex. An extremely rare, historically important and very attractive stainless steel continuous flyback chronograph wristwatch with black lacquer California dial, revolving bezel, stainless steel bracelet and box
Signed Rolex Oyster, Zerographe, ref. 3346, case no. 146’276, circa 1937
Cal. 10 1/2”’ mechanical movement, 17 jewels, Patented Super Balance, black lacquer dial, luminous Roman and Arabic numerals, luminous mercedes hands, central continous chronograph seconds hand, outer gilt railway minute divisions, tonneau-shaped water-resistant-type case, inclined rotating bezel calibrated for 60 units with Arabic five minute divisions and red baton quarters, screw down crown, screw back, single circular flyback chronograph button in the band for start/stop and return-to-zero, stainless steel bracelet and Rolex deployant clasp, case, dial and movement signed
32 mm. diam.

Lot Notes
With Rolex original fitted red felt presentation box with a red sticker attached to the front bearing the company’s name. The box is lined on the inside with the imprint of a Rolex crown and the words “Waterproof Anti-Magnetic Unbreakable Glass” and is adorned with a gilt paper sticker with the red writing “The Highest Honours Ever Awarded By London, Paris and Geneva Observatories”.

The Rolex Zerographe is so rare that even the most important key literature about Rolex does not fully explain the watch or provide complete information in regards to its genesis, numbers of watches produced and historical context. This is the regrettable consequence of two important facts: firstly, according to our knowledge and after extensive research, there is no period Rolex advertisement featuring this model. Secondly, there is no official information at Rolex available today in regards to reference 3346 Zerographe, so scholars and collectors find it nearly impossible to draw final conclusions.

The most important source of information however are the watches known to have survived and there are astonishing facts that came to light when speaking to their current owners: in fact, we were able to identify four watches of reference 3346 and their serial numbers are 146’270, 146’271, 146’275 and 146’276, the present watch. Whereas decades ago production numbers in the range of 50 were rumoured, we can nearly scientifically confirm that probably not even a fraction of such quantity was ever produced. In fact, simple probability calculation concludes that if four watches of an undetermined number ever produced have serial numbers falling in a sequence not further apart than 7, then the total produced can statistically be at best 12.

We understand today that the Zerographe reference 3346 was the first Oyster chronograph model produced by Rolex and furthermore the first to be powered by an in-house movement. What made the 10 1/2 lignes sweep seconds movement special was the addition of a return-to-zero or fly-back mechanism. The timing of a single event was possible by rotating the bezel to match the minute hand and returning the seconds hand to zero by means of the pusher. The elapsed time could then be measured on the bezel.

It is characterized by a continuous chronograph seconds hand, which will go around the dial without stopping. This is different from ordinary chronographs, which will have one or two buttons to affect stop, start and return-to-zero and where the chronograph hand will not run unless activated. Once the Zerographe is wound, the mechanism, including the central chronograph seconds hand, will run continuously. A strong push on the chronograph button will return the chronograph seconds hand to zero. However, in order to keep the chronograph seconds hand at zero the chronograph button must be kept pressed down. Once the pressure is released from the chronograph button, the central chronograph hand will continue its travel around the dial.

Considered a crossover between a Rolex bubble back watch and Rolex chronograph, Zerographe reference 3462 marks a turning point in Rolex history. In fact, it was this model which was the first one given a revolving bezel, later found on the “TURN-O-GRAPH” and “SUBMARINER” families (but only some 15 years later!). The company used the name Zerographe and Centregraph interchangeably for this type of single button flyback chronograph mechanism. However, the “crowned” watch manufacturer gave the Zerographe with reference 3346 a calibrated bezel, while the Centregraph with reference 3462 has a milled bezel with dot and baton markers.

Jaap Bakker

August 21st

10:50
Models

Niki Lauda: passionate race-driver

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The son of a wealthy Viennese family, Andreas Nikolaus ‘Niki’ Lauda was born on February 22nd, 1949. The family’s social status turned out to be both advantageous and disadvantageous to Niki. He found it very hard to adapt himself to the family’s straightjacket, but when he found himself seriously involved in racing, the family capital came in useful. As a 12-year old boy he would park the cars of his parents’ visitors and via Formule Vee and Formule 3, Niki ended up in Formule 2 in 1971. This against his father’s will who wanted Niki to stay away from racing.

Niki-Lauda:F1debuut

In the seasons of 1971 and 1972, with loads the family’s money he managed to secure a seat in the March team March (F1/F2 combination) together with Ronnie Peterson. Later he bought a seat in the BRM team of Louis Stanley and then, all of a sudden, Niki’s career took a wide scope. First, Stanley started to pay him for driving his car and subsequently Luca di Montezemolo of Ferrari called him, as he had become aware of Niki’s great talent.

In 1974, his first year in the Ferrari team, he gained his first of the 26 F1 victories and he and his team mate Clay Regazzoni competed for the championship.

Niki-Lauda-1976:F1

The Ferrari 312 T (Transversal) was greatly superior to the competition cars and Niki won 5 races in 1975. He became world champion, leaving number two far behind and he called ’75 ‘the unbelievable year’.

Niki is most likely to be memorized by the championship he did not win.

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At the time of the Grand Prix of Germany on the Nurburgring in 1976, Niki led in the world championship significantly despite the fact that he had broken a few ribs while mowing on a tractor on his estate in Salzburg. In his McLaren, F1 playboy James Hunt, winner of the British GP in that year, lagged more than 20 points behind Niki.
After an early pit stop to change rain tyres for slicks, Niki’s Ferrari suddenly flew to the right for inexplicable reasons, hitting the crashbarrier near Bergwerk. The car bounced back on the track, Brett Lunger was unable to avoid Niki’s car which was set on fire.

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A couple of race-drivers including Brett Lunger, Guy Edwards and fearless Arturo Merzario managed to free Niki from the burning wreck. Although he was still able to stand after the accident, it soon became clear how seriously wounded he was. Hot, toxic gases had damaged his lungs and had entered his blood circulation. His helm had partly come loose, causing his head to be seriously burnt and he soon became comatose. For weeks on end his life was being feared for.

Niki-Lauda-Coma

The unbelievable happened: six weeks after his accident Niki could again be found in the cockpit of his Ferrari. Later he confessed that he was almost paralysed with fright at that time. In the previous 6 weeks two GPs had taken place and Hunt had come closer, having gained a second victory in Zandvoort. Niki returned at the Monza GP and finished fourth admirably (3 points). Subsequently, Hunt won the two following GPs in North-America. In Canada, Niki was forced to give up due to suspension problems and on Watkins Glen he came in third. Before the final race on the Fuji circuit, Hunt only lagged 3 points behind Niki. The race started in heavy rain and after two laps Niki gave up, saying it was madness to race under those weather conditions. He may have been right, but his previous accident is very likely to have influenced this decision as well. During the race the weather conditions improved quickly and despite a late pit stop, Hunt finished third resulting in his becoming world champion, with 1 point ahead of Niki.
In 1977, Niki became world champion for the second time driving a Ferrari (thanks to only 3 victories), but at the Canada Grand Prix he suddenly terminated his collaboration with Ferrari. In ’78/’79, he drove for Brabham and then announced the end of his F1 career.
However, in 1982 he returned, for financial reasons he said, (in the intervening year he had started his own airplane company Lauda Air, which was heavy financial burden to him). He entered a contract (the agreement cost him a lot of money, but involved only 4 races) with Ron Dennis of McLaren. His teammate was John Watson.
In 1984, Niki became the world champion for the third time, this time with the McLaren TAG Turbo, with 1/2 point (the Monaco GP was cancelled due to which the points had been halved) ahead of his former teammate Alain Prost.
A short overview of Niki’s record in F1:
- Races: 171
- Victories: 26
- Pole positions: 24
- Podiums: 54
- Fastest racing laps: 25
- Number of laps having the lead: 1620
- World champion: 1975 and 1977 (Ferrari), 1984 (McLaren)
‘This year (1974) I wasn’t ready to become world champion. If I have a good season next year, I shall know the reason for it all: to make me tough and ready for great things’
Lauda
‘What struck me was how “clever” his best performances were. He often kept himself back, in practice, and awaited the right moment, and then really went flat out. He always thought more deeply than the others, and he also gave himself endless trouble preparing the race’
Fritz Indra, Ferrari mechanic
‘My PR value alone is worth that much. You’ll be paying only one dollar for my driving ability, all the rest is for my personality’
Lauda, during the negotiations with McLaren and Marlboro to return in F1
Niki Lauda has always been a loyal wearer of Rolex watches.

Niki-Lauda:Big Red Panda Daytona

Pic.: Niki with his Rolex Daytona ‘Big Red Panda’

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Pic.: Niki with his ‘Pepsi’ Rolex GMT-Master

Jaap Bakker

August 12th

13:15
Ferrari

Models

Persons

The Rolex Daytona and the Zenith El Primero caliber 400

DayZe:kal4030(1)

After having trusted on the hand winding Valjoux 72 (and several variations) movement to drive the Daytona, Rolex in 1987 decided to start using a Zenith movement instead of the Valjoux.
The El Primero calibre 400 movement was first put on the market by Zenith in 1969 and, after a period of several years, was back again in 1986. Most important feature of the calibre 400 was that with 36,000 vph it was a rapidly ticking movement (normally movements had 18,000, 21,600 or 28,800 vph). The frequency of 5 Hz made the movement more accurate.

The Zenith calibre 400 was the only chronograph movement with automatic winding that passed all the high Rolex standards for a movement. But that did not mean that Rolex just bought the movements from Zenith and put them in the case.
The following adjustments were made by Rolex before using the movement:

- a new escapement with a much bigger, free moving balance and a balance coil with a Breguet overcoil; a by Rolex preferred and more expensive configuration that leads to higher accuracy
- 36,000 vph was brought back to 28,800 vph; this lowers the need for maintenance
- removing the date function from the movement

In total about 80% of the movement was modulated by Rolex before it was good enough to drive the Daytona. The Rolex calibre 4030 was born.

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The Daytona with this calibre was the ref 16520. Ref 16520 differed from the former generation Daytona’s in that it had sapphire glass and some esthetic changes. Under influence of the other sports watches from Rolex, for instance the Submariner, the case diameter had grown from 37 to 40 mm. The surface of the dials were now lacquered and shiny versus matte (black) or metallic (silver). The dial had metal hour indexes inlaid with radiant material. The sub dials had a thin scale with an opposite colour and around this a metal rim.

Rolex has produced the ref 16520 from 1987 until 2000. From 2000 onwards the Daytona had a fully inhouse manufactured movement.
During the period 1987-2000 there are six periodes in which small changes were made to the Daytona:

- 1987(late)-1988: ‘floating’ Cosmograph; ‘Cosmograph’ printed in the middle of the dial
- 1989-1990(early): 4 lines; ‘officially certified’ not printed on the dial
-1990(early)-1993(early): ‘inverted’ 6; the number ’6′ on the sub dial at 6 o’clock is inverted and looks like a ’9′

The complete story of the production of the Daytona ref 16520 between 1987 and 2000:

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Pic.: 1988

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Pic.: 1989

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Pic.: 1991

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Pic.: 1992

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Pic.: 1995

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Pic.: 1999

Jaap Bakker

August 8th

13:41
Calibers

Engineering

Models

The CEO of Rolex: Gian Riccardo Marini

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On May the 3th 2011 the Italian Gian Riccardo Marini was appointed worldwide CEO of Rolex. The former head of Rolex Italy replaced the long time sitting chief Bruno Meier.

In 1932 Rolex founder Hans Wilsdorf decided to distribute his watches in Italy through Italian dealer Franco Locatelli. In 1947 Locatelli started the business ROMALO together with Ronchi, the first Rolex dealer in Milan, and Renato Marini.
The sons of Renato Marini, Gian Riccardo and Giancarlo, became involved with the firm in the seventies. Soon Gian Riccardo became the commercial director of the business. In 1980 ROMALO started with it’s first service centre which quickly became an important international institute for the training of Rolex dealers. It took until 1993 before ROMALO became a recognised part of Rolex Italy SpA.

Gian Riccardo Marini is responsible for the important brand combinations with sailing and golf and the creation of limited editions for these sports. When Marini talks about the uniqueness of a Rolex watch he uses this quote: “an object of passion and luxury, but also an important personal investment”. The whole marketing has made Rolex to be one of the most solid luxury brands in the world.

After Marini became professionally involved with sailing the sport turned out to be love at first site for him. In an interview in Yacht Online he was asked if he could explain why luxury brands in general and watch manufacturers especially are more and more interested in sponsoring sailing. He gave the following answer:

“I can’t really say why any other company is interested in the sector. But what is certain is that we were at the forefront in that regard: Rolex was the first watch brand in the world to launch an advertising campaign built around the sea and that was in 1926. Our watches were also the first official timepieces for the America’s Cup. The power of teamwork, cutting-edge technologies, toughness, resistance, man as protagonist: they’re all the values our company recognised in sailing and that’s why we chose it as our preferred sponsorship sport. Now, of course, everyone has gotten in on the act with testimonials, etc. but maybe that’s just because there’s very little spirit of initiative when it comes to looking for new avenues of communication.”

The latest big deal Marini closed is 10 year sponsor contract worth $ 350 million for being the worldwide partner and official timekeeper of the Formula 1. Important reason for closing the deal was the threath of competing watch brand Omega taking over the leading position. According to a report of Digital Luxury Group (DLG) in april 2013 the gap between Rolex and Omega has become smaller over the years, from 8,4% in 2009 to 2% in 2012.
The following picture shows Marini and Formula 1′s big boss Bernie Ecclestone.

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To celebrate this deal Rolex produced a very interesting, strictly limited Daytona. The full name of this Rolex is:

Rolex Daytona FORMULA 1 Limited Edition BREVET+ PVD DLC

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Brevet is a Swiss company that, according to their website, does the following:

‘About BREVET +

BREVETPLUS specialises in customising and re-designing High End wristwatches at our customers request. BREVETPLUS is proud to be the first company to introduce ADLC ( AMPHOROUS DIAMOND LASER LIKE COATING ), DLC and PVD Coatings.

BREVETPLUS is an independent company providing customisation to original brands. We are not affiliated to any watch manufacturer and operate independently and in an unofficial capacity. BREVET + primarily focuses on achieving unique designs and concepts through its research and development. Our aim is to deliver an irreplaceable watch to our client.

Brevetplus are to watches what Zagato is to Cars.’

These are the most important facts about the Daytona BREVET+:

BLACK ROLEX DAYTONA Formula 1 Limited Edition

BREVET + Rolex FORMULA 1 DAYTONA STAINLESS STEEL & DLC

BREVET + Limited Edition – Customised Rolex Daytona Formula 1 Limited Edition
BREVETPLUS® BREVET PLUS®
ROLEX BREVET + OFFERS WORLD’S FIRST ADLC COATED ROLEX.
Launch Date: March 2013

THIS SPECIAL CUSTOMISED ROLEX IS AVAILABLE IN BOTH STAINLESS STEEL AND ALL BLACK DLC COATING.

BLACK AMPHOROUS Diamond Like Carbon matte coating
44 jewels movement
Sapphire crystal
Individual case back engraved (xx-13)
Water proof 100m/300ft
Comes with fitted box
2 years in house BREVET+ warranty for a mechanical failure.
LIMITED RUN of 13 Pieces ONLY

Price: 23.141 euro
This watch is also available in stainless steel at: £14750.

Watches are supplied with or without BREVETPLUS INSCRIPTION on the dials.

Jaap Bakker

August 8th

10:42
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